Archive
Postby Posts
Essays and operating notes on Substack growth, monetization, audience quality, and editorial systems.
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Why subscriber quality matters more than subscriber count
A publication with the wrong first thousand subscribers is harder to fix than a publication with the right first hundred.
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The weekly operating rhythm behind a durable Substack
Consistency is not a personality trait. It is usually a calendar, a review loop, and a clear definition of done.
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Your notes strategy should serve the publication, not distract from it
Notes can accelerate growth, but only when they are tied to a clear publication goal instead of treated like a separate content hamster wheel.